Why the CDO role demands a clear playbook
The CDO sits at the crossroads of strategy, technology, marketing and HR. Without a clear mandate and method, the role drowns in scattered projects and competing expectations, and its impact becomes impossible to demonstrate.
I help CDOs structure their mission: define a digital vision tied to business goals, prioritise initiatives, build governance, work with the executive committee and prove value. The role becomes a genuine engine of transformation.
Strategy before tools: a CDO succeeds by aligning digital with the business, not by stacking projects.