SEO

SEO trainer in Lyon

Appear on Google when your customers search for you. I train your teams in SEO: technical, content and popularity, with a durable, measurable method.

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Why invest in SEO

Organic search remains the best long-term ROI acquisition lever: qualified, recurring, free traffic that doesn't stop the moment you cut the advertising budget.

But SEO is earned: it rests on three pillars — site technical health, content quality and popularity (links). I give you a clear method to progress sustainably, without risky techniques.

Durable and profitable: we build visibility that lasts, not a fleeting boost.

Example training programmes

Complete SEO formats

Each format is tailored to your level, your sector and your goals.

Foundations

Organic search basics

2 daysMarketing / web

How Google works, keywords, on-page optimisation and first results.

Technical

Technical SEO & content

1 to 2 daysWeb / editorial

Indexing, speed, structure, tags and optimised content strategy.

Authority

Link building & authority

1 dayMarketing

Earn quality links and strengthen your site's authority.

What I can do for you

Beyond training, I support you across your whole project:

  • Full SEO audit of your site.
  • Keyword and content strategy.
  • Training your teams in SEO.
  • Implementation support.
  • Tracking rankings and organic traffic.

Who it is for

  • Marketing and web managers.
  • Writers and editorial teams.
  • E-merchants and service sites.
  • Freelancers and SMEs.

SEO training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

How long until SEO results?
Usually a few months: SEO is a long-term investment. We set realistic milestones and track progress.
Do we need technical skills?
Not to start. Technical aspects are explained progressively and adapted to your profile.
Is SEO dead because of AI?
No, it's evolving. Search is changing (AI, generative answers) and the training covers these, including GEO.
Do we work on my site?
Yes, the audit and exercises are about your real site.

Explore also

Let's get practical

Earn your place on Google

Give me your website: I'll propose a tailored SEO training or audit.

Get in touch