GEO · Generative Engine Optimization

GEO trainer in Lyon

People increasingly ask AI, not Google. I train your teams in GEO — Generative Engine Optimization — so your brand gets surfaced and cited by ChatGPT, Perplexity and AI-powered search, the new frontier of online visibility.

Why GEO is the visibility battleground SEO doesn't cover

When users ask ChatGPT or Perplexity a question, they often get an answer without ever clicking a link. If your brand isn't part of what these systems surface and cite, you're invisible in a fast-growing slice of search — and classic SEO alone won't put you there.

GEO is the emerging discipline of being chosen by generative engines: structured, citable content, authority signals, presence in the sources AI trusts, and clarity machines can parse. I show your teams how it works and how to start ranking in AI answers, alongside your existing SEO.

Be cited, not just ranked: GEO is about being the source AI quotes, not just a blue link.

Example training programmes

GEO formats

Each format is tailored to your level, your sector and your goals.

Understand

GEO essentials

1 dayMarketing / SEO teams

How generative engines choose and cite sources, and what it means for you.

Optimise

Make your content AI-citable

1 dayContent / SEO teams

Structure, authority and signals to get surfaced by AI search.

Measure

Track your AI visibility

0.5 dayMarketing

Monitor how and where AI engines mention your brand.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your AI search visibility.
  • Tailor-made training for your teams.
  • Implementation / optimisation support.
  • Guidance on adoption and best practices.

Who it is for

  • SEO and content teams.
  • Digital marketing managers.
  • Brand and communications teams.
  • Organisations protecting online visibility.

GEO training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Is GEO replacing SEO?
No — it complements it; you need both classic search and AI-answer visibility.
Which engines matter?
ChatGPT, Perplexity, Google's AI answers and similar generative search systems.
Can we really influence AI answers?
Yes, to a degree — through citable content, authority and structure; we show how.
How do we measure it?
We set up ways to monitor where and how AI engines mention your brand.

Explore also

Let's get practical

Get cited by AI search

Tell me about your visibility goals: I'll design a tailored GEO training.

Get in touch