Google Analytics

Google Analytics trainer in Lyon

Know where your visitors come from, what they do and what makes them convert. I train your teams on Google Analytics to steer your digital marketing on facts, not hunches.

On video

Watch Romain Rissoan on this topic

Why Google Analytics is still essential

Google Analytics is the world's most widely used audience measurement tool. Used well, it reveals what really works in your marketing: which channels pay off, which pages convert, where you lose visitors.

But between unused reports and misread figures, many companies miss out. I teach you to read what matters, define your indicators and turn measurement into concrete decisions.

Measure to act: the goal isn't to admire curves, but to know what to improve tomorrow.

Example training programmes

Suitable Google Analytics formats

Each format is tailored to your level, your sector and your goals.

Foundations

Read & understand Google Analytics

1 dayMarketing / leadership

Audience, acquisition, behaviour, conversions: the reports that really matter.

Marketing

Steer marketing with Analytics

1 dayMarketing teams

Link data to campaigns, measure ROI and arbitrate channels.

Advanced

Advanced reports & Looker Studio

1 dayData / web profiles

Custom reports and automated dashboards for steering.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your account and data.
  • Definition of your marketing KPIs.
  • Automated dashboards on Looker Studio.
  • Training for autonomous analysis.
  • Advice on migrating to GA4.

Who it is for

  • Marketing managers and teams.
  • SME owners and e-merchants.
  • Webmasters and web project leads.
  • Freelancers steering their acquisition.

Google Analytics training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Do you work on GA4 or Universal Analytics?
On GA4, the current version. A dedicated GA4 configuration training is also available.
Do we need technical knowledge?
No for reading and steering. Advanced formats cover more technical notions, explained step by step.
Can we use our own data?
Yes, we prefer to work on your real account for immediately useful insights.
How long to become autonomous?
One to two days are usually enough to read and exploit the essentials.

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Let's get practical

Steer your marketing on facts

Give me your site and goals: I'll propose a tailor-made Google Analytics training.

Get in touch