Google Consent Mode

Google Consent Mode trainer in Lyon

Measure without breaching GDPR. I train your teams on Google Consent Mode to reconcile compliance, respect for consent and the quality of your marketing data.

On video

Watch Romain Rissoan on this topic

Why master Consent Mode

Between GDPR requirements, consent banners and marketing measurement, teams are often lost: either they block all data, or they track without a legal basis. Google Consent Mode is the technical answer to this dilemma.

I help you understand how it works, set it up correctly with your CMP and Google Tag Manager, and preserve usable measurement while respecting your visitors' choices.

Compliance AND performance: we configure a setup that respects consent without completely blinding your marketing.

Example training programmes

Operational Consent Mode formats

Each format is tailored to your level, your sector and your goals.

Framework

GDPR, cookies & consent

Half-dayMarketing / legal

Understand obligations, legal bases and regulator expectations.

Technical

Implement Consent Mode v2

1 dayWeb / marketing

CMP, Google Tag Manager, consent signals and setup verification.

Steering

Measure despite consent

Half-dayData / marketing

Conversion modelling and reading data in a consented environment.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your cookie and tracking compliance.
  • Setting up Consent Mode with your CMP.
  • Configuration via Google Tag Manager.
  • Training your marketing and web teams.
  • Joint marketing/legal advice.

Who it is for

  • Digital marketing and e-commerce managers.
  • Webmasters and integrators.
  • DPOs and legal officers.
  • Agencies managing client site compliance.

Google Consent Mode training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

What is Google Consent Mode?
A mechanism that adapts Google tags' behaviour to the user's consent, to reconcile measurement and GDPR compliance.
Do we need a CMP (consent banner)?
Yes, Consent Mode works together with your consent management platform. We see how to make them work together.
Do we lose data with consent?
Some, but conversion modelling preserves usable measurement. That's the whole point of the setup.
Is it a technical or legal topic?
Both: the training links the legal framework (GDPR) to the technical implementation (CMP, GTM).

Explore also

Let's get practical

Reconcile measurement and compliance

Describe your web stack and CMP: I'll propose a tailored Consent Mode training.

Get in touch