Understand your market and customers, and build an offer that sells. I train your teams on marketing fundamentals, from diagnosis to action.
By chasing tools, many teams have lost the thread: who is the customer really, what is the promise, why do people buy? Marketing answers these questions before any tactic.
I put these fundamentals back at the centre: market analysis, segmentation, positioning and marketing mix. A solid base then makes every digital action far more effective.
Strategy before tools: knowing who you talk to and why changes everything else.
Each format is tailored to your level, your sector and your goals.
Market, customer, segmentation, positioning and marketing mix, explained simply.
Value proposition, pricing and differentiation against competitors.
Turn strategy into concrete, measurable actions.
Beyond training, I support you across your whole project:
Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.
Let's talk about your market and offer: I'll propose a tailored marketing training.
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