Operational marketing

Operational marketing trainer in Lyon

Move from strategy to action. I train your teams to build and execute concrete, measurable, lasting marketing action plans.

On video

Watch Romain Rissoan on this topic

Why care about marketing execution

A good strategy is worthless without execution. Operational marketing is the art of translating goals into campaigns, calendars, budgets and concrete actions — then steering them.

I convey this execution discipline: prioritise, plan, launch, measure and adjust, so your intentions become results.

Do, not just think: a clear action plan your teams can run from tomorrow.

Example training programmes

Action-oriented formats

Each format is tailored to your level, your sector and your goals.

Planning

Build your marketing action plan

1 dayMarketing

Goals, actions, calendar and budget: from plan to agenda.

Campaigns

Design & run your campaigns

1 to 2 daysMarketing teams

Mechanics, channels, execution and tracking of multichannel campaigns.

Steering

Measure & adjust your actions

1 daySteering

Indicators, reporting and continuous optimisation.

What I can do for you

Beyond training, I support you across your whole project:

  • Building your action plan.
  • Framing your priority campaigns.
  • Training teams on execution.
  • Setting up operational tracking.
  • Support at launch.

Who it is for

  • Marketing managers and teams.
  • Product and project managers.
  • SMEs structuring their actions.
  • Aligned sales and marketing teams.

Operational marketing training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Do we need a strategy first?
Preferably. Otherwise we lay its basics before building the action plan.
Do we work on our campaigns?
Yes, the plan and campaigns are built on your real activity.
How is it different from strategic marketing?
Operations execute what strategy decided. We can combine both.
How long?
1 to 3 days depending on campaign scope.

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Let's get practical

Turn your strategy into results

Describe your goals: I'll help you build and steer your marketing action plan.

Get in touch