Semrush

Semrush trainer in Lyon

Semrush is an all-in-one toolkit for SEO, paid search and competitive marketing intelligence. I train your teams to use it to research keywords, spy on competitors, audit your site and steer both organic and paid campaigns from one place.

Why Semrush is a marketer's command centre

Marketing teams often stitch together several tools for keywords, rankings, competitor research and ads — losing time and a coherent picture. Semrush brings these into one platform spanning SEO, content and paid search.

I help your teams use it as a command centre: keyword and competitor research, position tracking, site audits, and insights to steer SEO and SEA together. Decisions across organic and paid get made from a single, consistent source of data.

One marketing command centre: Semrush unifies SEO, competitor intel and paid search in one view.

Example training programmes

Semrush formats

Each format is tailored to your level, your sector and your goals.

SEO

Keyword & competitor research

1 daySEO / marketing teams

Find keywords, track positions and analyse competitors.

Audit

Site audit & content

1 daySEO / content teams

Audit your site and plan content with Semrush data.

Paid

SEA & advertising insights

0.5 dayMarketing / SEA

Use Semrush to inform and optimise paid search campaigns.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your SEO/SEA and Semrush usage.
  • Tailor-made training for your teams.
  • Implementation / optimisation support.
  • Guidance on adoption and best practices.

Who it is for

  • SEO, SEA and content teams.
  • Digital marketing managers.
  • Agencies and growth teams.
  • Organisations steering organic and paid.

Semrush training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

SEO or SEA — which does Semrush cover?
Both, plus competitor and content intelligence; we tailor the focus to you.
Is it for beginners?
Yes — we start from essentials and progress to advanced use.
How does it compare to Ahrefs?
Both are excellent; Semrush leans more all-in-one incl. paid search. We focus on your tool.
Will we work on our own account?
Where possible, yes — using your real data makes it far more practical.

Explore also

Let's get practical

Steer SEO and paid with Semrush

Tell me about your marketing goals: I'll design a tailored Semrush training.

Get in touch