Make your website a real tool serving your goals. I train executives and teams to think their website strategically: goals, content, conversion and performance.
A website isn't an online brochure: it's a tool that must serve a clear goal — inform, generate leads, sell. Too many sites are pretty but ineffective for lack of strategy.
I help you clarify your site's role, structure the visitor journey, polish content and conversion, and measure performance to keep improving.
A site that serves a purpose: every page should contribute to a measurable goal.
Each format is tailored to your level, your sector and your goals.
Goals, targets, journeys and success indicators.
Key pages, calls to action and reassurance to turn visitors into leads.
Speed, mobile, accessibility and performance tracking.
Beyond training, I support you across your whole project:
Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.
Give me your website: I'll propose a tailored training or strategic audit.
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