LinkedIn

LinkedIn trainer in Lyon

Make LinkedIn an engine for visibility and business. I train executives, sales reps and marketing teams in personal branding, social selling and B2B strategy.

On video

Watch Romain Rissoan on this topic

Why LinkedIn is essential in B2B

LinkedIn has become the reference professional network: expert visibility, network growth, recruitment and above all commercial prospecting (social selling). In B2B, it's often the most profitable social channel.

I help you optimise your profiles, publish content that establishes your expertise and turn that visibility into concrete business opportunities.

From visibility to business: LinkedIn used well generates opportunities, not just likes.

Example training programmes

Results-driven LinkedIn formats

Each format is tailored to your level, your sector and your goals.

Profile

Optimise your profile & brand

1 dayAll B2B audiences

Compelling profile, personal branding and content strategy.

Content

Publish to establish expertise

1 dayMarketing / executives

Formats, consistency and engagement to become visible.

Social selling

Prospect with LinkedIn

1 daySales reps

Identify, approach and convert prospects without spamming.

What I can do for you

Beyond training, I support you across your whole project:

  • Optimising the team's profiles.
  • Content and personal-branding strategy.
  • Social selling training.
  • Support for executives.
  • Advice on tools (Sales Navigator…).

Who it is for

  • Executives and experts.
  • B2B sales teams.
  • Marketing and HR managers.
  • Freelancers and consultants.

LinkedIn training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Does LinkedIn really help selling?
Yes, in B2B social selling is one of the most effective levers, with a non-intrusive approach.
Do we need Sales Navigator?
Not essential to start. We assess its value for your prospecting goals.
How much time to invest?
A few hours a week is enough with a clear method.
Do we work on our profiles?
Yes, we optimise your real profiles and content strategy.

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Let's get practical

Turn LinkedIn into a business engine

Describe your B2B goals: I'll design a results-driven LinkedIn training.

Get in touch