Recruitment 2.0

Recruitment 2.0 trainer in Lyon

Hiring has moved online — and the best candidates are rarely actively job-hunting. I train your recruiters to source, attract and engage talent with digital tools, social recruiting and a compelling employer brand, well beyond posting an ad and waiting.

On video

Watch Romain Rissoan on this topic

Why posting a job and waiting no longer works

The best candidates are often passive: employed, not searching, and only persuadable through a great approach and a strong reputation. A job ad on a board reaches the actively looking — a shrinking, often less competitive pool.

I help your recruiters work the modern way: source proactively (LinkedIn and beyond), write outreach that gets answered, build an employer brand candidates trust, and run a candidate experience that converts. Recruitment becomes proactive marketing for talent.

Recruit like a marketer: sourcing, brand and candidate experience win the talent ads can't reach.

Example training programmes

Recruitment 2.0 formats

Each format is tailored to your level, your sector and your goals.

Source

Sourcing & social recruiting

1 dayRecruiters / HR

Find and approach passive candidates on LinkedIn and beyond.

Attract

Employer brand & candidate experience

1 dayHR / comms

Build an attractive brand and a journey that converts candidates.

Tools

Digital recruitment tools

0.5 dayRecruiters

ATS, automation and (responsible) AI to recruit more efficiently.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your recruitment practices and channels.
  • Tailor-made training for your teams.
  • Implementation / optimisation support.
  • Guidance on adoption and best practices.

Who it is for

  • Recruiters and talent teams.
  • HR teams and directors.
  • Hiring managers.
  • Organisations competing for talent.

Recruitment 2.0 training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

What is social recruiting?
Sourcing and engaging candidates — especially passive ones — through social platforms like LinkedIn.
Do job boards still matter?
They have a role, but the best candidates often need proactive sourcing and a strong brand.
Do you cover AI in recruitment?
Yes, with attention to efficiency and to fairness and compliance.
Does employer brand really matter?
Hugely — candidates research you; a trusted brand wins offers.

Explore also

Let's get practical

Recruit the modern way

Tell me about your hiring needs: I'll design a tailored recruitment 2.0 training.

Get in touch