Make the customer an actor in your marketing. I train your teams in Marketing 2.0: conversational, collaborative and participatory, in the era of social networks and communities.
Marketing 2.0 reversed the top-down logic: customers no longer listen passively, they comment, share, recommend and co-create. The brands that succeed dialogue and involve, rather than hammering a message.
I help you adopt this posture: listen, engage communities, exploit user-generated content and build a horizontal relationship that creates trust and recommendation.
From monologue to dialogue: involving the customer creates more value than talking at them.
Each format is tailored to your level, your sector and your goals.
From top-down to conversational, participatory marketing.
Animate, involve and make your audience contribute.
Reviews, testimonials and customer-generated content.
Beyond training, I support you across your whole project:
Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.
Describe your brand: I'll design a tailored Marketing 2.0 training.
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