SMO

SMO trainer in Lyon

Optimise your social visibility for more reach and engagement. I train your teams in SMO: optimised content, algorithms, virality and synergy with SEO.

Why optimise, not just post

SMO (Social Media Optimization) means maximising your content's visibility on social: understanding algorithms, optimising formats, encouraging sharing and creating engagement. It's the social equivalent of SEO.

I convey concrete levers so your posts get seen, shared and also strengthen your SEO and overall presence.

Reach, not noise: optimise to be seen, not just to post.

Example training programmes

Social optimisation formats

Each format is tailored to your level, your sector and your goals.

Algorithms

Understand & exploit algorithms

1 dayMarketing / social

Reach logic and best practices per platform.

Content

Optimise content for engagement

1 dayCommunity / creative

Formats, hooks and interaction calls that perform.

Synergy

SMO, SEO & overall visibility

Half-dayMarketing

Make social media and SEO work together.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your content performance.
  • Optimisation of your formats and posts.
  • Engagement and sharing strategy.
  • Training social media teams.
  • Measuring reach and engagement.

Who it is for

  • Community managers and creators.
  • Marketing and social managers.
  • Brands seeking more reach.
  • Freelancers growing an audience.

SMO training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

What is SMO?
Social Media Optimization gathers techniques to optimise the visibility and engagement of your social content.
Does SMO guarantee virality?
No, but it greatly increases your chances of being seen and shared by applying best practices.
Do we need an existing presence?
Preferably: we optimise your existing accounts. Otherwise we lay the basics first.
Are SMO and SEO linked?
Yes, they reinforce each other. The training covers their synergy.

Explore also

Let's get practical

Give your social content reach

Let's talk about your networks: I'll design an SMO training to boost your visibility.

Get in touch